Tag: Retail & Consumer Goods

Customer

A well-known American restaurant chain specializing in pizza and pasta, serving customers across dine-in, takeout, and delivery channels. Known for its wide menu, strong brand presence, and national footprint.

Business Objective

The restaurant wanted to expand its value-added products and services to strengthen customer loyalty and increase repeat visits.
Key goals included:

  • Delivering personalized customer experiences across channels

  • Building a modern MarTech strategy

  • Improving customer engagement and loyalty

  • Driving revenue growth through tailored experiences and promotions

  • Competing effectively with digital-first delivery platforms

Scope of Services

The project focused on enabling next-generation customer engagement through:

Digital & MarTech Strategy

  • Assessment of current customer engagement model

  • Identification of gaps in customer personalization

  • Modern MarTech roadmap creation

Customer Experience Transformation

  • Unified customer journeys across app, web, in-store, and delivery

  • Personalization engines for offers, promotions, and menu recommendations

Real-Time Insights & Automation

  • Real-time automations across marketing and operations

  • Intelligent insights to anticipate supply & demand

  • Predictive recommendations for new product launches

Benefits

Real-Time Automations & Insights

  • Real-time data helped anticipate supply and demand across regions

  • Faster identification of trending menu items

  • Enabled smarter, localized promotions

  • Supported quick launch of new products

  • Strengthened customer lifetime value

Impact

$550M incremental revenue opportunity over 5 years

Driven by personalization, targeted marketing, and customer engagement initiatives.

Additional Impact:

  • Increased visits across dine-in and delivery channels

  • Higher customer retention

  • Efficient campaign performance through automated segmentation

Customer

A well-known American multinational corporation specializing in digital printing, document management, and business services.

Business Objective

  • $100 M+ cost savings for engineering organization through efficiency gain & consolidation
  • 30 to 40% reduction in backlog of bugs
  • 20% reduction in costs of product run & maintenance
  • Product life extension by 10% – 25%

Scope of Services

  • Software Development Testing for C, C++, Unix, Solaris, Java Tech stack.
  • Hardware Development Testing for Cricut, PCB, FPG, and ASICS
  • Mechanical Engineering Testing for Design drawing, 3D CAD models, FMEA
  • System Integration Testing for Design, Development of Product features

Benefits

  • Overall business impact of $700+ million
  • 24×7 Production and 1026 Office Printers
  • 138 Production and 1208 Office Feeders/Finishers present in SP Lab.
  • 18 Production and 63 Office Printer programs supported by BXI Tech and SP
  • SP global cost model enables platform investment
  • Risk – reward financial models based on outputs and outcomes enabled for Customer
  • Increased R&D output to 12 printer families from 10 at reduced annual R&D spend
  • End to end In-house product development & software engineering done
  • Innovation Hub 30% of work – Agile methodology

Impact

  • 400 Innovation Disclosure Filled
  • 345 Patients Filled
  • Currently 1200 Engineers
  • 10,000 Sqft. Storage for Paper
  • 100,000 Sqft. Storage for Lap Space
  • 30 Scrum Rooms