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Customer

As part of a cloud-native application modernization initiative, a fast-growing e-commerce company set out to strengthen its digital platform while scaling rapidly during seasonal peak demand. Operating in a highly competitive market, the company faced frequent downtimes, slow performance, and backend inefficiencies that impacted customer experience and revenue growth. To compete with larger retailers and support sustained expansion, the organization needed a resilient, scalable, and cloud-native application architecture.

Business Objective

The company aimed to:

  • Strengthen platform stability during high-traffic seasonal sales

  • Reduce downtime and ensure 24/7 availability

  • Improve order processing speed and backend efficiency

  • Enhance customer experience through real-time responsiveness and personalization

  • Leverage cloud-native technologies to support rapid growth

  • Compete effectively against digitally mature retail platforms

Together, these objectives defined a roadmap for cloud-native application modernization aligned with performance, scalability, and customer experience.

Scope of Service

BXI Technologies modernized the client’s application landscape to eliminate performance bottlenecks and build a resilient cloud-native ecosystem.

  • Designed and built a cloud-native e-commerce application architecture

  • Modernized backend integrations to ensure seamless data flow

  • Automated key order processing and fulfilment workflows

  • Implemented AI-driven analytics to gain insights into customer behavior

  • Integrated third-party APIs to improve responsiveness across payments, logistics, and tracking

This cloud-native application modernization approach enabled scalability without compromising stability or performance.

Benefits

  • Improved platform stability during peak traffic periods

  • Faster and more reliable order processing workflows

  • Enhanced customer experience through responsive and personalized interactions

  • Reduced operational friction across fulfilment and support teams

  • A modern, scalable architecture capable of supporting long-term growth

  • Stronger competitive positioning against legacy retail platforms

Impact

  • 50% reduction in platform downtime during peak sales

  • 40% increase in order processing efficiency

  • 25% revenue growth during the next seasonal sale

  • Elimination of system failures during high-demand events

  • Improved agility for launching new promotions, categories, and offerings

 

 

Customer

Retail ERP Modernization for a Global Retailer

A global retail organization operating across multiple regions launched a retail ERP modernization initiative to streamline inventory management and improve enterprise decision-making. As the business scaled, fragmented ERP modules, manual data handling, and delayed reporting began to impact operational efficiency and customer experience. Therefore, the retailer needed a customized ERP platform that could unify core business functions and deliver real-time visibility across regions.

Business Objective

To address these challenges, the retailer set out to:

  • Streamline inventory management across multiple regions

  • Reduce manual data handling and processing delays

  • Improve decision-making with real-time operational insights

  • Achieve accurate demand forecasting to prevent stockouts and overstocking

  • Integrate critical business functions into a single, unified system

  • Enhance customer satisfaction through faster and error-free operations

Together, these objectives defined the roadmap for ERP modernization focused on visibility, accuracy, and operational efficiency.

Scope of Services

BXI Technologies partnered with the retailer to design and implement a customized ERP solution tailored to its global operations. First, the team built a modern ERP platform using SAP and Microsoft technologies to support scalability and performance. Next, the team integrated inventory, sales, and supply chain modules into a unified interface. As a result, the organization eliminated fragmented systems and reduced manual data collation.

In addition, BXI implemented AI-driven demand forecasting to improve planning accuracy and reduce inventory imbalances. At the same time, advanced analytics enabled real-time visibility into inventory levels, sales trends, and supply chain performance. As a result, the ERP platform became an end-to-end digital backbone supporting faster decisions and smoother operations.

Through this retail ERP modernization program, the organization established a unified digital backbone supporting inventory, sales, and supply chain operations.

Benefits

Following the transformation, the retailer achieved:

  • Unified inventory, sales, and supply chain workflows within a single system

  • Real-time visibility that enabled faster and more informed decisions

  • Improved demand planning accuracy through AI-driven forecasting

  • Reduced reliance on manual processes across ERP functions

  • Better synchronization between departments and regional teams

  • A stronger customer experience supported by reliable inventory accuracy

Impact

  • Consequently, the retailer achieved a 25% reduction in overall operational costs.

  • 40% improvement in customer satisfaction scores

Customer

Cloud-Native E-Commerce Modernization for a Fast-Growing Retailer

A fast-growing e-commerce company embarked on a cloud-native e-commerce modernization journey to support rapid business growth. As online demand increased, especially during seasonal peaks, the existing platform began to show its limitations. Page load delays, backend bottlenecks, and intermittent downtime negatively impacted the customer experience.

As a result, the retailer needed a modern, cloud-native application foundation that could scale seamlessly, deliver consistent performance, and support long-term growth without disruption.

Business Objective

To address these challenges, the retailer set out to:

  • Handle seasonal traffic spikes without downtime

  • Improve overall user experience and page performance

  • Accelerate order processing and backend workflows

  • Leverage AI insights to better understand customer behavior

  • Build a scalable, future-ready application architecture

  • Support sustainable revenue growth during peak sales cycles

Together, these objectives defined a clear roadmap for cloud-native e-commerce modernization focused on resilience, speed, and scalability.

Scope of Services

BXI Technology partnered with the retailer to deliver a modern, cloud-native digital platform. To begin with, the team designed and built a scalable e-commerce application optimized for high-traffic scenarios. In parallel, the team modernized backend integrations to ensure smooth data flow across systems.

In addition, BXI Technology implemented AI-driven analytics to generate actionable insights into customer behavior. At the same time, the team automated critical order processing workflows to reduce manual effort and improve speed. Finally, they integrated third-party APIs to enhance platform responsiveness and operational agility.

As a result, the transformation replaced rigid legacy components with a flexible, high-performance architecture.

Benefits

Following the transformation, the retailer achieved:

  • Improved user experience during high-traffic events

  • Enhanced platform stability and performance during seasonal peaks

  • Faster and more efficient order processing through automation

  • Better operational efficiency through integrated backend systems

  • Quicker decision-making enabled by AI-driven analytics

  • A stronger, more scalable foundation for long-term growth

Impact

Consequently, the business recorded measurable outcomes:

  • 50% reduction in platform downtime
  • 40% increase in order processing efficiency
  • 25% revenue growth during the next seasonal sale

Customer

Tier 2–4 Market Expansion for a National Retail Brand

For a large national retail brand, Tier 2–4 market expansion became a key growth priority. While the brand had built a strong presence in Tier 1 cities, scaling into emerging markets introduced new complexity. Customer preferences varied widely by region, language played a critical role in engagement, and store performance was inconsistent across locations.

Limited real-time visibility made it difficult for regional teams to spot issues early or guide store managers effectively. To scale with confidence, the retailer needed an AI-led, localized approach that could drive growth while bringing consistency, control, and transparency across its expanding store network.

Business Objective

The retailer set out to:

  • Expand customer penetration and improve conversions in Tier 2–4 cities

  • Deliver localized engagement using regional insights and language-first experiences

  • Improve store-level performance and reduce operational variance

  • Gain real-time visibility into store KPIs

  • Enable store managers with timely, data-backed corrective actions

Together, these objectives created a strong foundation for Tier 2–4 market expansion powered by localized intelligence and scalable retail operations.

Scope of Services

BXI Technologies partnered with the retailer to design and execute a scalable, AI-driven expansion program:

  • Analyzed Tier 2–4 markets and built demand models to identify growth opportunities

  • Deployed vernacular AI assistants across stores to support localized customer interactions

  • Integrated POS, CRM, loyalty, and store operations systems into a unified data layer

  • Rolled out a performance cockpit for regional and store managers to track KPIs

  • Enabled near real-time monitoring of store performance and anomaly detection

This shift moved the organization away from reactive store management toward proactive, insight-led operations. Regional leaders gained a consolidated view of performance, while store managers received actionable guidance tailored to local conditions.

Benefits

As a result, the retailer achieved:

  • Stronger engagement in regional markets through vernacular-first interactions

  • Improved store visibility with real-time KPI tracking

  • Faster identification of performance gaps and store-level issues

  • More consistent, data-backed decision-making by store managers

  • Reduced operational inconsistencies across Tier 2–4 locations

Impact

  • 20–30% increase in Tier 2–4 customer engagement driven by vernacular AI
  • 12–18% higher conversion rates compared to non-localized campaigns
  • 30–40% reduction in store-level performance variance
  • 25–35% faster detection of operational anomalies

Customer

A leading global retailer operating across more than 20 countries undertook a retail cloud infrastructure modernization initiative to support its rapidly growing digital commerce business. As online demand increased across regions, the retailer’s legacy IT infrastructure began to limit performance, scalability, and reliability, especially during peak shopping periods. To sustain global growth and deliver consistent customer experiences, the organization needed a modern, cloud-first foundation that could scale quickly and operate reliably across markets.

Benefits

The retailer set out to:

  • Scale digital and e-commerce operations across 20+ countries

  • Improve platform performance and response times

  • Eliminate bottlenecks caused by aging IT infrastructure

  • Reduce operational costs through infrastructure modernization

  • Enable faster expansion into new geographic markets

  • Ensure high reliability and uptime during peak demand periods

Scope of Services

BXI Technologies partnered with the retailer to modernize its digital infrastructure and improve operational agility. The engagement focused on transforming the core technology foundation to support global scale and growth.

Key areas included:

  • Modernization of existing infrastructure to a cloud-native architecture

  • Migration of critical workloads from legacy systems to the cloud

  • Performance optimization to address latency and response-time issues

  • Implementation of AI-powered optimization tools to improve efficiency

  • Designing a scalable, resilient platform to support global e-commerce traffic

This retail cloud infrastructure modernization program established a resilient digital backbone that could support continuous growth, seasonal demand spikes, and rapid geographic expansion.

Benefits

As a result of the transformation, the retailer achieved:

  • A modern, cloud-ready infrastructure built for scale

  • Improved agility across global e-commerce operations

  • Enhanced platform reliability during high-traffic events

  • Faster market entry enabled by a flexible technology foundation

  • Reduced reliance on legacy systems through AI-driven optimization

Impact

  • 70% of workloads migrated to a cloud-native environment

  • 50% improvement in platform response times

  • 99.99% application uptime achieved

  • 40% reduction in operational costs

  • Expansion into 3 new markets within 12 months

Beyond immediate performance and cost improvements, the modernization effort positioned the retailer for long-term digital scalability. With a cloud-native foundation in place, the organization can continuously optimize operations, launch new services faster, and respond more effectively to changing customer expectations across markets.

 

Customer

Consumer Durables IT Efficiency & Digital Enablement is the focus for a well-known Consumer Goods and Consumer Durables company specializing in Home Appliances.

Business Objective

The company set three strategic priorities to support its next phase of growth:

  • Improve operational efficiency across IT and business processes

  • Expand value-added products and services to grow share-of-wallet

  • Increase customer penetration through better digital experiences

The leadership identified IT modernization as a core lever to enable scale, faster time-to-market, and better support for field operations.

Scope of Services

The Consumer Durables company, operating across the U.S., wanted to improve IT efficiency across its portfolio while simultaneously addressing the needs of field staff for a better digital experience.

A significant merger with a neighboring regional Consumer Durables company, combined with market expansion into new products and services, created increased demand for IT services.

To support this growth, the Enterprise Architecture (EA) team began exploring a platform-based approach to deliver core technical capabilities that could solve current challenges and remain flexible for future needs.

Benefits

  • Centralized and trusted data management enabled better insight generation

  • Standardized governance and validation processes improved control and consistency

Impact

  • 45% cost efficiency achieved through trusted data management, improved governance, and digital enablement across the organization

  • 30% productivity gain driven by early digital engagement for field staff, reducing friction in daily workflows

  • Digitized workflows improved user experience across digital tools

  • Streamlined feedback mechanisms enabled stronger field engagement and continuous improvement

 

Customer

A clothing division needed to work with channel partners to grow digital commerce revenue.

Business Objective

  • Overcoming E-Commerce Integration Challenges

  • Transforming Multichannel Distribution for Unified Commerce Success.

  • A sought to improve its channel partners’ digital commerce capabilities. but was unsure which investments would result in maximum revenue growth.

Scope of Services

E-commerce businesses and retailers expanding their multichannel distribution capabilities will need to integrate multiple applications and systems both within and outside the company to strive toward unified commerce capabilities.

In their efforts to build an integrated e-commerce ecosystem often face multiple challenges such as:

  • Lack of end-to-end process visibility and orchestration

  • Inefficient integration capabilities to meet the business needs

  • Constrained ability to make effective decisions due to siloed data

  • Lack of overarching governance and integrations control due to the consumerization of e-commerce applications

Due to the variety of applications needed to serve the needs of high-volume, high-velocity and high-variability e-commerce activities, many organizations struggle to effectively integrate their business processes.

Benefits

  • We could assess the need to invest in an integration platform by evaluating the impact critical challenges hampering e-commerce growth they have on the business.

  • Help them select the right-fit integration platform provider by assessing vendor capabilities across three dimensions: business, technology and ecosystem support.

  • Accomplished e-commerce performance objectives by creating a robust integration plan with the platform provider.

Impact

  • Roughly has seen a 30% growth in the share of total sales through digital commerce from 2019 to 2021.

  • Most channel partners that we have strategically partnered with on digital commerce efforts are now growing faster and becoming more profitable for us, so our growing digital commerce business serves as a proxy for sustainable, profitable growth.

Customer

A leading e-commerce giant in the European market, operating 20+ consumer brands across six regions and over 150 countries. The business manages a large global portfolio and must coordinate marketing execution across markets with varying maturity, channels, and customer expectations. Their scale demands highly agile marketing operations, centralized intelligence, and personalization at speed.

Business Objective

The customer wanted to:

  • Transform global marketing operations into an agile, scalable operating model

  • Enable personalized, consumer-centric marketing at global scale

  • Increase customer penetration across multiple brands and regions

  • Replace decentralized, manual processes with unified systems and coordinated execution

  • Improve visibility and decision-making across regions and business units

  • Identify and size value opportunities to build adoption and leadership alignment

  • Establish a multi-year digital and MarTech transformation roadmap

Scope of Services

BXI partnered with the customer to execute a global marketing transformation program, including:

Strategic Marketing Transformation

  • Defined the vision & personalization ambition across 20+ brands

  • Created top-down opportunity sizing to secure leadership commitment

  • Established a multi-year value capture plan, linked to sprint-level execution

Operating Model Redesign

  • Designed and launched four cross-functional agile pods

    • personalized campaigns

    • channel operations

    • data & insights

    • experimentation

  • Tested personalization use cases in-market with real customers

Data & Measurement Enablement

  • Built a customer marketing data testing environment

  • Enabled pod teams to generate insights on-demand

  • Implemented measurement framework to track impact of use cases

Transformation Roadmap

  • Defined a 2.5-year MarTech transformation roadmap with 80+ initiatives

  • Prioritized platform development, data integration, and marketing process scale-out

Benefits

  • A unified vision for personalized customer marketing at enterprise scale

  • Clear opportunity sizing to align leadership and accelerate adoption

  • Agile pods established to test and scale personalization in real markets

  • Multi-year value capture plan aligned to sprint execution

  • On-demand customer data and insights enabling rapid experimentation

  • A structured testing environment to measure impact of use cases

  • Strong cross-functional alignment across brands, regions, and leadership

Impact

  • ~$250 million projected cost savings from process and platform efficiencies

  • ~15% projected revenue growth via consumer-centric marketing approach

  • 80+ initiatives included in a 2.5-year MarTech roadmap

  • 100% leadership buy-in for a unified digital transformation vision

Customer

A multinational restaurant chain based in the United States, operating thousands of locations across multiple regions. With rapid digital adoption, rising commodity and labor costs, and a major consumer shift toward delivery platforms, the company needed a modern, data-driven strategy to strengthen customer engagement and drive revenue growth across channels.

Business Objective

The customer wanted to:

  • Drive transformative customer engagement using AI and personalization

  • Build a unified customer data strategy to identify and target prospects across channels

  • Deliver omnichannel, tailored experiences that increase restaurant visits

  • Expand value-added products and services based on customer insights

  • Develop a business and MarTech strategy capable of bottom-line impact

  • Create a 360-degree customer view combining first- and third-party data

  • Enable real-time personalization to drive incremental revenue and growth

Scope of Services

BXI partnered with the customer to design and implement a data-driven marketing and personalization engine, including:

AI-powered data engine:

  • Built a 360-degree customer profile by combining first-party data with Epsilon third-party data

  • Assigned unique customer IDs to enable precise targeting and engagement

  • Created insights to identify new revenue opportunities at customer and segment level

CDP integration and MarTech activation:

  • Connected Epsilon identity to a new Salesforce CDP

  • Optimized Salesforce Marketing Cloud for email, mobile and digital engagement

  • Implemented Marketing Cloud Personalization for real-time experiences

  • Enabled Marketing Cloud Intelligence for advanced analytics

  • Streamed and modeled data into a unified lakehouse to enable personalization, segmentation and enrichment

Real-time automation and insights:

  • Delivered real-time data integrations to power personalization engines

  • Enabled real-time insights for demand forecasting, supply planning and new product launches

Benefits

  • Unified and enriched customer identity across digital channels

  • Personalized engagement driving repeat visits and loyalty

  • Real-time personalization across email, app and digital touchpoints

  • Advanced analytics enabling new revenue opportunities

  • Unified data architecture enabling smarter segmentation and targeting

  • Real-time insights for product launch and pricing decisions

  • Scalable MarTech foundation connecting data, personalization and execution

Impact

  • 550 million dollars incremental revenue opportunity over five years

  • Real-time personalization across customer journeys

  • Unified lakehouse architecture enabling smarter segmentation

  • Continuous real-time insights improving product launch and regional decisions