Global Marketing Transformation in QSR E-Commerce

A realistic photo of a modern restaurant counter with a digital interface overlay showing customer analytics

Customer

A multinational restaurant chain based in the United States, operating thousands of locations across multiple regions. With rapid digital adoption, rising commodity and labor costs, and a major consumer shift toward delivery platforms, the company needed a modern, data-driven strategy to strengthen customer engagement and drive revenue growth across channels.

Business Objective

The customer wanted to:

  • Drive transformative customer engagement using AI and personalization

  • Build a unified customer data strategy to identify and target prospects across channels

  • Deliver omnichannel, tailored experiences that increase restaurant visits

  • Expand value-added products and services based on customer insights

  • Develop a business and MarTech strategy capable of bottom-line impact

  • Create a 360-degree customer view combining first- and third-party data

  • Enable real-time personalization to drive incremental revenue and growth

Scope of Services

BXI partnered with the customer to design and implement a data-driven marketing and personalization engine, including:

AI-powered data engine:

  • Built a 360-degree customer profile by combining first-party data with Epsilon third-party data

  • Assigned unique customer IDs to enable precise targeting and engagement

  • Created insights to identify new revenue opportunities at customer and segment level

CDP integration and MarTech activation:

  • Connected Epsilon identity to a new Salesforce CDP

  • Optimized Salesforce Marketing Cloud for email, mobile and digital engagement

  • Implemented Marketing Cloud Personalization for real-time experiences

  • Enabled Marketing Cloud Intelligence for advanced analytics

  • Streamed and modeled data into a unified lakehouse to enable personalization, segmentation and enrichment

Real-time automation and insights:

  • Delivered real-time data integrations to power personalization engines

  • Enabled real-time insights for demand forecasting, supply planning and new product launches

Benefits

  • Unified and enriched customer identity across digital channels

  • Personalized engagement driving repeat visits and loyalty

  • Real-time personalization across email, app and digital touchpoints

  • Advanced analytics enabling new revenue opportunities

  • Unified data architecture enabling smarter segmentation and targeting

  • Real-time insights for product launch and pricing decisions

  • Scalable MarTech foundation connecting data, personalization and execution

Impact

  • 550 million dollars incremental revenue opportunity over five years

  • Real-time personalization across customer journeys

  • Unified lakehouse architecture enabling smarter segmentation

  • Continuous real-time insights improving product launch and regional decisions

 

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