Technology company with social impact and innovation
Technology Brilliance

Digital Experience Transformation Case Study

Digital Experience Transformation

Customer

Digital experience transformation for public transportation became a strategic priority for a leading Australian regional authority responsible for managing airports, train stations, and citizen-facing mobility services. Serving millions of passengers each year, the authority needed to modernize travel experiences while balancing accessibility, cost efficiency, and future readiness. Aging systems, fragmented digital touchpoints, and rising operational costs limited their ability to deliver seamless, inclusive journeys across physical and digital channels.

Business Objective

The authority aimed to:

  • Redesign end-to-end traveler experiences across airports, train stations, and mobile platforms

  • Apply human-centered design principles to improve accessibility and inclusivity

  • Reduce total cost of ownership through strategic application and infrastructure outsourcing

  • Enable a resilient and scalable multi-cloud environment

  • Incubate innovation using emerging technologies such as AR, VR, and digital walkthroughs

  • Deliver a next-generation travel platform that improves satisfaction and enables self-service

Scope of Services

BXI Technologies partnered with the authority to deliver a comprehensive transformation program spanning experience, technology, and operations.

Human-Centered Experience Design

  • Redesigned traveler journeys across new airport terminals and train stations

  • Created AR/VR-enabled experience prototypes for future-state travel

  • Improved accessibility for diverse traveler groups, including mobility- and sensory-impaired users

Strategic Outsourcing (Applications & Infrastructure)

  • Established an outsourced operating model for apps and infrastructure

  • Reduced TCO through consolidation, automation, and shared-service delivery

Multi-Cloud Enablement & Migration

  • Enabled hybrid and multi-cloud capabilities for resilience and scalability

  • Migrated legacy workloads to modern cloud environments

  • Modernized systems to improve reliability and performance

Innovation Incubation

  • Explored AR, VR, and digital twin concepts

  • Built rapid prototypes to validate new travel experience models

Benefits

The authority achieved:

  • More intuitive and immersive travel experiences through AR/VR-led design

  • Improved accessibility and inclusivity for all citizen travelers

  • Lower operating costs through consolidated applications and infrastructure outsourcing

  • Higher reliability and scalability enabled by multi-cloud adoption

  • Modernized digital touchpoints across mobile apps, airports, and train stations

  • A stronger innovation pipeline supported by rapid experimentation

This digital experience transformation for public transportation enabled the authority to deliver accessible, future-ready travel experiences while reducing operational complexity and cost.

Impact

The authority achieved:

  • More intuitive and immersive travel experiences through AR/VR-led design

  • Improved accessibility and inclusivity for all citizen travelers

  • Lower operating costs through consolidated applications and infrastructure outsourcing

  • Higher reliability and scalability enabled by multi-cloud adoption

  • Modernized digital touchpoints across mobile apps, airports, and train stations

  • A stronger innovation pipeline supported by rapid experimentation

Discover how we deliver results

Drop your email to unlock our full library of expert case studies and insights