Customer

An India headquartered multinational steel manufacturing giant and has operations in 26 countries and have a commercial presence in over 50 countries with employees across five continents. It is Europe’s 2nd largest steel producer.

Business Objective

  • Provide a scalable skilled resource pool
  • Innovation delivery model taking advantage of Automation, Self-Healing, and Auto healing.
  • Support Data & Analytics
  • Tool Rationalization
  • Infrastructure Modernization

Scope of Services

  • Multilingual Technology WPS
  • Application Service Desk – 24×7 Service desk support for 300+ applications delivered from 4 client locations in India.
  • On Premise Support in 3 client manufacturing locations across India
  • Dedicated Operations Management Centre at Mumbai office
  • Delivery Locations: 4
  • Volumetric Data: 29,000 tickets/ monthly; 40,000+ Users; 4 Contact mediums
  • English + Indian Languages support

Benefits

  • Dedicated Regional Service Delivery Model
  • Business aligned Smart Ops to focus on Self Service, Self-healing, and auto healing
  • Unified Operation Centre that Service Desk L1 & L1.5 and Tool Consolidation
  • SmartOps rollout for Monitor, Detect, and Resolve proactive events across tracks,
  • Digital Services Hub – Single Point of Accountability
  • Process Efficiency – through SOPs and improved FCR

Impact

  • 95% Reduction in time for gate pass
  • 20% Increase in First Call Resolution
  • Consolidation of two different Service Desks resulting in a Centralized service desk – giving the client a single source of accountability

Customer

A well-known American restaurant chain specializing in pizza and pasta, serving customers across dine-in, takeout, and delivery channels. Known for its wide menu, strong brand presence, and national footprint.

Business Objective

The restaurant wanted to expand its value-added products and services to strengthen customer loyalty and increase repeat visits.
Key goals included:

  • Delivering personalized customer experiences across channels

  • Building a modern MarTech strategy

  • Improving customer engagement and loyalty

  • Driving revenue growth through tailored experiences and promotions

  • Competing effectively with digital-first delivery platforms

Scope of Services

The project focused on enabling next-generation customer engagement through:

Digital & MarTech Strategy

  • Assessment of current customer engagement model

  • Identification of gaps in customer personalization

  • Modern MarTech roadmap creation

Customer Experience Transformation

  • Unified customer journeys across app, web, in-store, and delivery

  • Personalization engines for offers, promotions, and menu recommendations

Real-Time Insights & Automation

  • Real-time automations across marketing and operations

  • Intelligent insights to anticipate supply & demand

  • Predictive recommendations for new product launches

Benefits

Real-Time Automations & Insights

  • Real-time data helped anticipate supply and demand across regions

  • Faster identification of trending menu items

  • Enabled smarter, localized promotions

  • Supported quick launch of new products

  • Strengthened customer lifetime value

Impact

$550M incremental revenue opportunity over 5 years

Driven by personalization, targeted marketing, and customer engagement initiatives.

Additional Impact:

  • Increased visits across dine-in and delivery channels

  • Higher customer retention

  • Efficient campaign performance through automated segmentation